Once again, in order to meet our customers' demands, a new  search was on for something bit different yet affordable - and this time we found it in Milan-based designer and wristwatch aficionado Marco Mavilla.

He designed the first TOYWATCH - a lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent. An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the international press.

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