We select every single piece of jewellery ourselves - knowing what our customers will appreciate and admire - and our latest brand, Old Florence, is no different....
Inspired by the same belief that animated the Renaissance - the humanist principle - Old Florence views people as true individuals. Just as those arts and crafts were full of intensely human reference, so do each of their products - as though each piece were designed to speak to a single individual.
That doesn't mean that Old Florence is an old fashioned style. All they reject from the modern world is the blind adherence to mass production and marketing. Like any Renaissance craftsman, the company expects modern technology to make silver do new things and expand the silversmith's craft.
Old Florence adhere to their humanist principles of absolute individuality, right through to the last detail of how they model and display each item of every range - creating for individuals and designed to last.
|